The way in which children are unintentionally, by their chosen television programmes influenced into aspiring to become the chosen characters in the chosen television programmes.

Primary school children - Exposed to more adult-oriented material, Start to identify with TV characters and can follow a plot.

This is where I may be able to identify my audience (aged between 10-14 years old) as many children, boys and girls in this age range tend to see the televison characters (for the boys: Ash in Pokemon or Drake or Josh in Drake and Josh. For the girls: Amanda in The Amanda Show or Zoey in Zoey 101, Hanna in Hanna Montana) as their idols and aspire to want to be like them in a particular way.

For example: Drake in 'Drake and Josh' may be the type of boy that the boys aged between 10-14 years old may feel that they want to be like, hence them wanting to aspire to be like them due to the fact that the boys may feel that he is: 'cool', good-looking and 'hip' therefore wanting to be just like him as they feel that they are not all those things and would like to be them. So, by watching the programmes, it is helping the boys to do what they feel they can as the programme has helped them with their: confidence, attitude, self-esteem and behaviour. I will explore this more when I look into watching them and recording them.

Also, an example is: Hanna in 'Hanna Montana' as she may be the sort of girl which girls of the 10-14 age range may look up to and want to aspire to be. As in the programme 'Hanna Montana', Hanna has a split life as in one she is a celebrity and the other she is a normal young school girl who has an ordinary life. This may be the primary reason why young girls aged between 10-14 owuld want to be like her. I will explore this further when I watch the programme in more detail.

Adolescents - Become more independent viewer, Boys spend more time than girls watching television and playing video games, Parents supervise viewing far less.