Primary research

Your idea has developed into looking at the differences between progs aimed at boys and progs aimed at girls. Are there gender stereotypes/assumptions at play? Do the progs encourage gender differences? (Maybe Pokemon doesn't but HM does?)

Look here about editing and camera differences between boys and girls product advertising (might be similar in progs too):
http://www.aber.ac.uk/media/Documents/short/toyads.html

And this will be very important for you:
http://www.aber.ac.uk/media/Students/elb9501.html

Find differences, home in on them, use the clips that illustrate them in your primary research with a real audience...