Children and the Media
Your choice of age range (11-15) is OK though there are few mags targeting boys in this age range, and those targeting girls won’t be targeting the whole age range. So I prefer the idea of looking at advertising. But not just about new technologies. Why not look at advertising targeting that age range more generally, looking at all the products they are advertising. But before we go ahead with this project I need you to bring me EXAMPLES of the advertising you will use.
A better project might be to look at the range of media targeting that age range, including adverts but also other media, and to see what sort or representation of early teenagers is being constructed. What are children of that age LIKE, according to the media. Then you could do some interviews with children of that age to see if they felt their representation was accurate, or if they felt the advertising and other representations were trying to push them in certain directions. It’s not clear what we can do until you bring me some examples. Do this as a matter of urgency
Also, what media texts do you think target this age range (what programmes, magazines etc)?
Thursday, 13 March 2008
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